Rihanna for Dior: Singer Considers Campaign a 'Big Deal' for Her Culture

Dior played its cards right when it signed Rihanna on as one of its brand ambassadors. The chart-topping singer will be the fashion label's face of its Secret Garden campaign,MailOnline said. This is a first for the French fashion house, as RiRi is the first woman of color to be the face of Dior.

"It feels fantastic," she told MTV. "It is such a big deal for me, for my culture, for a lot of young girls of any color. I think to be acknowledged by Dior means a lot, as a woman, to feel beautiful - to feel elegant and timeless."

Dior's spring-inspired Secret Garden campaign is currently on its fourth year, MailOnline noted. Rihanna's selection as Dior's new face had earned praises for the brand. The said campaign will be shot by Steven Klein and will run this coming spring.

"Rihanna is set to feature in the fourth installment of the video and print series of the Secret Garden campaign, joining models such as Daria Strokus, Melissa Stasiuk and Xiao Wen Ju, all of whom have previously featured in the Secret Garden series," the British publication went on to say.

The entertainment news outlet had previously reported spotting the singer doing a shoot for the said campaign at the Palace of Versailles in Paris, France, where past Secret Garden campaigns were shot.

Dazed noted that while this is the first time Dior had a black spokesperson in its 70-year history, other fashion brands had already pounced on Rihanna and harnessed her "star power."

"The CFDA Fashion Icon winner was recently announced as the creative director of PUMA, has posed for Armani Jeans and was the face of Balmain's SS14 campaign, with designer Olivier Rousteing citing the singer - also his muse and a close friend - as the ultimate 21st century supermodel," the site said.

Further, Dazed analyzed that RiRi's formidable social media presence also added to her appeal as a brand ambassador.

"Customers don't care any more about reviews or hard-copy publications," Tom Ford was quoted as saying by NY Mag's The Cut last year. "They care what picture Rihanna just Instagrammed while she's naked in bed, what new shoes she has on, how she's talking about them. That's what they respond to."

If Dior is hoping Rihanna will do the same thing with its brand, there won't be any disappointment.

On the other hand, will this move encourage other brands to take on women of color and let them front their own campaigns? That remains to be seen.

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