How a Technology-Push Process Led to the Reboot of Google Glass

GOOGLE GLASS EXPLODED into the tech scene in 2012 with the pomp and circumstance of an Apple product unveiling.  It put “wearable technology” into the lexicon of the masses.  Accolades poured in from both the technology world and the fashion world.  Celebrities, politicians, runway models, even Prince Charles wore them in public.  And yet, as of January 2015, Google Glass as we knew it was no more. 

There are many great articles that explored what went wrong. I will not repeat the many excellent points made.  Instead, I would like to explore how Google approaches new technology development, and how that approach, together with the initial public relations hype and the lack of a killer app, ultimately led Google Glass down the path of a reboot.